When New is Not New

by Christwill Staff (Valerie) on August 27, 2009

in Encouragement for Soloists

Many have commented that the “Top 20 Best Sellers” on the Christwill Music Website are not right.  They cite that those are not the same top sellers they see at other sources.  Well, our very savvy and observant customers are right!  Some of the titles in those lists were actually released decades ago.  I’m going to tell you why our top 20 list doesn’t look like the other guys’.Christwill Music carries all the same latest Christian releases that you find at other music websites.  That’s the good news.  Here’s the great news.  Christwill Music also carries Christian music from the past as well.  That’s what sets our catalog apart from the other guys.

Just like any other genre in the music industry, a label will produce an album for the time that it’s hot and selling.  Once it goes out of popularity, however,  the album is discontinued – goes out-of-print.  Of course, this is sad but understandable, as it’s not cost-effective to have several warehouses full of albums that aren’t selling very fast.  Over time, this has caused vast amounts of great works to become unavailable.

We believe that these songs carry eternal truths of the Word of God that are still as relevant today as they were when they were first released.  They still contain the power to use the Holy Spirit to move unbelievers to a place where they may receive salvation.  They also have the ability to encourage those who already know Him.  They still have the ability to give praise and glory to our Father.

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God has set before us the task of making these songs available again.  He has given us unique relationships and abilities that are allowing us to do this.  Christwill Music is a collaborative effort among record labels, folks who gather content, digitize the cover images, provide data entry, program and administrate the website, fulfill orders, and keep customers happy.  For all this, you get the most comprehensive catalog of Christian music available anywhere.  And for all this, believers and unbelievers alike can reap the benefits of songs that were once locked away never to be seen again.  We do what we do because He has called us to do it and we want our lives to be for His glory.

So you see, when we announce our new site additions for the week, most of the time, the songs are in fact not new.  But we’re betting you haven’t seen them for a very long time and we’re also betting that you and others will be blessed to hear them.  That is why new is not new, and our “Top 20 Best Sellers” are very special.

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